Ulrich Bez has led Aston Martin for ten years now and is already two years ago brought his ideas to expand car sales with a new, different model. Lagonda brand would be revived and it was made official at the 100th anniversary declared in autumn 2008. At the next Geneva Salon, Spring 2009, we got to see what Ulrich Bez Aston Martin and imagined, and it was not a new sedan that most believed – without a convertible! The concept car called a certain habituation, and although it did have character had Lagonda concept hard to convince everyone on the same obvious way that Aston Martin’s models usually do.
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