It looked like a joke when the classic Aston Martin presented a concept car at the recent Geneva motor, around three feet short and fitted with the Aston Martin grille and red leather interior. Everyone saw that the car was Toyota’s smallest model IQ – what was the sentence? The concept car was extremely serious, it turned out. Aston Martin had to lower the brand’s average fuel consumption and at the same time, many of the exclusive clients wanted a second car that would be smoother than the high-priced sports car to use in city traffic.
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